Microsoft integrates OpenAI’s Sora video creator into Bing

Microsoft launched an AI-powered video generator to its Bing search engine. is powered by OpenAI‘s Sora, which creates brief clips primarily based on textual content prompts. The free characteristic is rolling out to the Bing cellular app beginning in the present day and is slated to reach in a while desktop and to Copilot Search.

Microsoft has invested into OpenAI in help of its artificial intelligence endeavors over time. The tech large built-in the DALL-E picture era functionality from OpenAI into the Bing search engine in 2023, so it is not stunning that it has adopted an analogous path with the corporate’s Sora video device.

Nonetheless, Sora had a rocky launch with a rebuke from to not practice on its movies and from a number of of its early testing contributors. The mannequin grew to become broadly on the finish of final 12 months. It is also dealing with extra competitors from different video AI fashions providing extra complicated options, similar to Google’s .