The top is in sight for Freevee as Amazon pronounces shutdown date

FAST (free ad-supported TV) companies have gained important recognition within the US, with platforms similar to The Roku Channel, Pluto TV, and Tubi rising as high opponents within the area.

Main tech corporations have additionally ventured into offering FAST companies. In 2023, Google TV launched its FAST channels, later rebranded as Freeplay. Samsung presents Samsung TV Plus, whereas Amazon’s service, initially generally known as IMDb TV, was renamed Amazon Freevee in 2022.

Nevertheless, Amazon introduced final 12 months that it was shutting down Freevee to shift its total focus to constructing Prime Video. Nevertheless it did not specify precisely when Freevee would shut down. Now, Amazon has lastly confirmed that Freevee will shut down this August, lower than a month away.

This information was shared by Amazon by means of the newest Freevee app replace (by way of AFTV News). Amazon states customers can “Proceed watching your favourite Freevee Originals and our library of hit motion pictures, exhibits, and dwell TV on Prime Video without spending a dime, no subscription wanted.”

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All of Freevee’s content material is now on Prime Video

Prime Video has a brand new “Look ahead to Free” class obtainable alongside all its paid content material

Amazon / Pocket-lint

Though the Freevee app will not be accessible after August, none of its content material shall be misplaced. Final 12 months, Amazon added all of Freevee’s content material to Prime Video, permitting customers to proceed watching it without spending a dime. This contains Freevee Originals and its library of free motion pictures and TV exhibits.

Whereas Prime Video sometimes requires an Amazon Prime subscription to entry most content material, Freevee’s exhibits and flicks on Prime Video might be watched without spending a dime with advertisements, and not using a subscription. Freevee content material seems on Prime Video beneath the “Look ahead to Free” class on each the app and web site.

Within the app discover despatched to Freevee customers, Amazon states, “Prime Video is the brand new unique house for Freevee TV exhibits, motion pictures, and Reside TV.” In 2024, Amazon introduced it might shut down Freevee in 2025, citing the choice to “part out Freevee branding” as a option to “ship a less complicated viewing expertise for purchasers.”

If in case you have the Freevee app in your smartphone or TV, you possibly can proceed utilizing it by means of July, however it would cease working in August. If you have not tried Prime Video earlier than, you possibly can obtain it without spending a dime out of your TV’s app retailer or from the App Retailer and Google Play Retailer in your cell gadget.

From a enterprise standpoint, Amazon’s choice to part out Freevee and switch its content material to Prime Video is smart. Any Freevee consumer who needs to maintain watching free exhibits or motion pictures now must browse Prime Video, which presents a wide array of paid content material by means of its Prime membership and extra paid channels. Amazon clearly hopes this transformation will encourage Freevee customers to contemplate signing up for a Prime membership, in the event that they have not already.

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