The procuring occasion returns from July 8 to 11

Amazon has formally announced the dates for its subsequent annual procuring occasion, and there’s a twist this yr. Prime Day 2025 can be 4 days lengthy, operating from July 8 via July 11. A departure from earlier years by which Prime Day was a 48-hour affair, this yr the procuring occasion will span almost a whole week, bringing hundreds of unique, Prime-only offers on the whole lot from electronics to style.

Along with spurring numerous gross sales in a brief time period, Amazon Prime Day has at all times been a method for the net retail big to extend the general variety of Prime subscribers. Prime Day isn’t essentially a perk of the $139-per-year service like entry to Prime Video content material or free two-day transport are, nevertheless it definitely helps that almost all offers you’ll discover on Amazon throughout the occasion are completely out there to Prime members.

With the occasion being 4 days lengthy this yr, we anticipate to see some one-day-only offers in addition to gross sales that span the whole thing of Prime Day(s) correct. We often suggest shopping for issues in your checklist as quickly as you see them go on sale simply to keep away from the frustration that comes with objects promoting out, and this time isn’t any completely different. That is very true for offers that as listed as “restricted time,” or any Lightning Offers that solely final a couple of hours.

Prime Day in July has been the principle procuring occasion for Amazon for a decade now, however that hasn’t stopped the corporate from increasing the occasion’s attain. “October Prime Day” has develop into a mainstay within the fall, and Amazon’s Massive Spring Sale is a comparatively new procuring occasion that has taken place in March over the previous couple of years. No phrase but on if October Prime Day 2025 can be a factor, however we consider it’s nearly assured at this level.

When you do plan on placing that Prime membership to make use of subsequent month, you possibly can flip to Engadget to search out the tech offers price your month throughout the two-day occasion. Unsurprisingly, Amazon Prime Day is likely one of the greatest instances of the yr to get Amazon units, since most of them will doubtless be right down to all-time-low costs. However we additionally anticipate to see worthwhile gross sales on headphones, robotic vacuums, laptops, SSDs and rather more. You may also observe Engadget Deals on X for the newest information throughout Prime Day.