Abstract
- iOS 26 will introduce two main enhancements to the Telephone app: Name Screening and Maintain Help.
- Name Screening asks unknown callers for information earlier than ringing your iPhone, whereas Maintain Help retains your house in automated telephone strains till a human agent can reply.
- These updates ought to hopefully strike a blow in opposition to telephone spam and inefficient help strains, and may doubtlessly give Apple a aggressive edge over Google.
Apple has ultimately unveiled iOS 26, its subsequent main software program replace for the iPhone, resulting from arrive this fall in time for the iPhone 17. Throughout its WWDC 2025 keynote, the corporate was eager to attract consideration to a wide range of new options — above all its “Liquid Glass” aesthetics for icons, menus, and lockscreens. I will admit, it is one of many issues I am most wanting ahead to, even when it will not make a big distinction in my day-to-day life. I am sucker for something that will increase telephone customization.
One factor that ought to have a sensible impression for many individuals is a pair of updates to the Telephone app: Name Screening and Maintain Help. There’s nearly no have to say something extra, based mostly on their names, however I will clarify them in somewhat extra element anyway, together with why they matter a lot — each for customers and Apple as a enterprise. There is a sure rival that could possibly be left scrambling to catch up, given its legacy of preferring a specific telephone model within the US.
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What are iOS 26’s Name Screening and Maintain Help?
How the brand new options work
Apple / Pocket-lint
Regardless of what you is perhaps considering, Name Screening is not some type of blocking, which iOS has already supported for just a few years now. As an alternative, when the function is energetic, an automatic voice asks unknown callers for his or her identify and cause for calling with out ringing your iPhone. You’ll be able to select to view this course of whereas it is taking place, presumably supplying you with the possibility to intervene if it is pressing.
In any other case, although, you will get an alert with the caller’s information, and the possibility to just accept or ignore them relying on what they are saying. You’ll be able to see the particular person’s quantity at each level whereas this is occurring, in addition to a guess at their id if it matches acquainted information. Apple has even included the power to ship a textual content reply, within the occasion that you’ve got sufficient time for that however not sufficient to speak.
Maintain Help solves one of many banes of recent existence: telephone help strains.
Maintain Help solves one of many banes of recent existence: telephone help strains. If you end up caught in an automatic queue, a Maintain button ought to seem within the name interface. Faucet this and iOS will maintain your place in line, notifying you when a reside human is lastly obtainable. You might should be fast, thoughts — Apple’s wait detection system is predicated on maintain music, which tends to finish fairly abruptly. It could possibly be that the human agent will lose endurance if you happen to do not reply inside just a few seconds, on condition that their bosses are inevitably grading their efficiency.
There are another caveats to those options. The primary is that iOS 26 requires no less than an iPhone 11 or a second era iPhone SE, so that you’re out of luck if you happen to’re utilizing something older, like an iPhone XS.
Apple can also be limiting language help. For Name Screening, these are the supported languages and areas:
- English (Australia, Canada, India, Eire, New Zealand, Puerto Rico, Singapore, South Africa, UK, US)
- Cantonese (Hong Kong, Macao, mainland China)
- French (Canada, France)
- German (Germany)
- Japanese
- Korean
- Mandarin (Taiwan, Macao, mainland China)
- Portuguese (Brazil)
- Spanish (Mexico, Puerto Rico, Spain, US)
These are the languages and areas for Maintain Help:
- English (Australia, Canada, India, Singapore, UK, US),
- French (France)
- Spanish (Mexico, Spain, US)
- German (Germany)
- Portuguese (Brazil)
- Japanese
- Mandarin (mainland China)

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Why is all of this such an enormous deal?
The Terrifying World Telephone Hellscape
Carriers and telephone makers are engaged in a endless conflict with telemarketers and different telephone spammers. There was progress, however spammers will exploit any vulnerabilities they will — hoping to catch somebody who’s gullible sufficient to just accept a name and never instantly cling up. Relying on the place you reside, chances are you’ll be bombarded with these calls a number of instances a month or a number of instances a day.
At finest, this tends to make folks suspicious of unknown callers, and at worst, it is easy to mute authentic calls in a bid to keep away from distractions unintentionally. There was a degree when my very own iPhone was being focused by Chinese language robocalls a number of instances per week, and I am fairly certain I muted a name from a house restore crew because of this.
With a bit of luck, Name Screening is not going to solely silence most robocalls, however most human telemarketers too. We’ll see — telemarketers can at all times lie, with robocalls, it could possibly be attainable to start out messages with one thing that fools iOS.
Ideally, options like Name Display and Maintain Help can be on each telephone world wide.
Maintain Help issues due to the decaying state of telephone help strains. Many companies intentionally understaff them, hoping that sufficient calls might be dealt with by automated programs — they by no means can. The result’s that individuals typically wait 15 to 45 minutes or extra earlier than speaking to a human, which might be an eternity if you happen to’ve received work, errands, or household to handle. It is a scenario that I doubt most CEOs can be keen to place up with in the event that they did not have secretaries and private assistants.
For Apple, there’s additionally a aggressive significance to this. Google has lengthy provided comparable options for Pixel homeowners, dubbed Name Display and Maintain for Me. However the totally automated model of Name Display is simply obtainable within the US, and Maintain for Me is restricted to the US, Australia, Canada, Japan, and the UK. Until Google will get its act collectively, that would enhance the attraction of iPhones in necessary markets. And naturally, folks already within the huge iPhone person base could also be much less prone to swap to a Pixel because of this.
Ideally, options like Name Display and Maintain Help can be obtainable on each telephone worldwide
Who is aware of how lengthy that can final, although. Google is usually higher at fast iteration than Apple, so by the point iOS 26 launches (largely probably in mid-September), its help could possibly be on par or much more superior. Which will depend upon who it is most keen on competing with: Apple, or just different Android telephone makers like Samsung and Motorola.
Ideally, options like Name Display and Maintain Help can be obtainable on each telephone worldwide. In that sense, it will likely be some time earlier than both firm steps up its recreation.

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